Introduction
The estimate made by the Ministry of Food Processing Industries (1998),
the total market of
bakery product,
bread and biscuit is
estimated at 1.5mn ton and 1.1mn ton respectively. The cake market is
estimated at 0.4mn ton. The organized segment of the biscuit market is
estimated to be 0.44mn tons whereas the unorganized sector accounts for
the balance 0.66mn tons. Bread market is estimated to be growing at
around 7% pa in volume terms, whereas the biscuit market in the recent
years has witnessed a little higher growth at around 8-10% pa. Within
the biscuit category, cream and specialty biscuits are growing at faster
pace at 20% pa, while the popular segment is growing.
Production area
Besides the industrial areas in leading metropolis the
bakery
product &
confectionery are carried on small- scale
basis also at household level. Whereas, the confectionery industry has
developed remarkably with the international brand mingling with the
domestic market toffees, chocolates etc. produced at large scale in
important industrial regions of the country.
Growth promotional activities
In 1977- 78 Government reserved the confectionery bread and biscuit
manufacturing for small scale and restricted entry of large producers.
During the last 2 decades, small and unorganized players shared the
growth in the industry. Currently, there are an estimated 2 million
bakeries across the country engaged in production of bread, biscuits and
other products The Indian confectionery market is segmented into
sugar-boiled confectionery, chocolates, mints and chewing gums.
Sugar-boiled confectionery, consisting of hard boiled candy, toffees and
other sugar-based candies, is the largest of the segments and valued at
around Rs 2,000 crore.
The
confectionery industry has a current capacity of
85, 000 tonnes, the market is growing at the rate of 10-15% per annum.
The estimated annual production of bakery products in India is in excess
of 3 million tonnes, of which bread accounts for nearly 50% and biscuits
37% in volume terms in the organized sector. The bakery sector in India
is one of largest segments of the food processing industries; annual
turnover in value terms is approximately $ 900 million.
Types
Chocolates, hard-boiled sweets, chewing gum and other products are a
major growth area. The bakery industry includes basic baked products
like breads, biscuits, cakes, pastries, rusks, buns, rolls etc.
