Introduction
Both the
Indian wine market and the indigenous wine industry
are in their nascent stages, but growing by leaps and bounds. Fifteen
years ago there was no locally made wine that was drinkable. Now there
are three significant
wine makers, all family-owned businesses,
the Grovers, the Chougules, and the Samants. There is also great
interest in wine makers from France, Italy, Australia, South Africa,
America, and Chile to enter the Indian market.
Production area
The Indian wine market, mainly in the cities, is growing by leaps and
bounds. The biggest consumption is in Bombay, Delhi, Bangalore, Pune,
and the foreign tourist dominated state of Goa. Some Indian
wine
makers have also started importing foreign made wine and bottling
and selling it here in India.
Growth promotional activities
With the government planning to showcase “Wines of India”
across the globe. The Agricultural and Processed Food Products Export
Development Authority (APEDA) are working out the strategy and the
campaign will be finalized soon. India has recently received its first
order for wine exports to the US and Indian wines were also being served
in restaurants - both Indian and Western. The sources added the
Kingfisher brand of beer was widely consumed in the US, Britain, New
Zealand and the Southeast Asia and would also be included in the
promotion campaign.
Stating that the promotion strategy would include analyzing the
internal support mechanisms including easing tariff barriers for the
liquor, the sources added, “the promotion campaign will target the
US, the European Union, South Africa and Southeast Asia in a major way.”
Types
Vintage Wine, Table Wines, Sparkling Wine, Dessert Wines,
Fortified Wines (port, sherry, Marsala, Madeira, etc or aromatic wines
like Vermouth, Dubonnet, Lillet, Cynar, etc.) are the major types of
Indian wine.
